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Storyboard
Whiskas storyboard

18.October.05

This storyboard was created to help director Scott Otto pitch his idea for the new Whiskas ad. Below is a short description to help envision what the audience should be thinking:

Everyone dreams. Everyone has fantasies. What is a cat's fantasy? Swirling shoals of shimmering fish lure the feline towards an underwater chest filled with promising nibbles perhaps? Not all fantasies are what we truly desire, and so it happens to be in this case, as the cat's vision has turned on him. His dream becoming a nightmare. Suddenly finding himself in a fishbowl about to be devoured by the very prey he so craves. As the giant fish looms over him the music swells. Thankfully, he is aroused by the soft sound of the whiskers can opening. Maybe his fantasy came true after all!

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